Best Western Academy

There are many benefits to becoming a BWH Hotel Group certified travel professional. 

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Larry Cuculic is President and CEO of BWH Hotel Group. He oversees the company’s global portfolio of 18 dynamic brands, which boasts approximately 4,500 hotels across all market segments. Under Cuculic's leadership, BWH Hotel Group is on track to continue leading the industry as a powerful global hotel company. “It is a true honor to be selected as the next President and CEO of BWH Hotel Group by our esteemed Board of Directors," said Cuculic. “I am excited and look forward to working together with our Board, our members, my colleagues, and our corporate associates to usher BWH Hotel Group into its next chapter." Larry Cuculic | President & CEO